Fear: when coaching is scattered, it gets out of hand

Nana Heikkilä is a wellness entrepreneur and the founder of Nanafit. She has been coaching for over a decade and today exclusively online.

"I'm Nana Heikkilä, a 40-year-old wellness entrepreneur. I have an online coaching business called Nanafit and have been in business for over a decade. Nowadays, I do coaching exclusively online."

When coaching moves online, the system isn’t just a “tool”—it’s part of everyday life. Nana had tried different options, but the overall setup stayed fragmented: programs in one place, everything else in another, and something in a third.

"I had coaching in quite a few different places but hadn't found a platform that would give me all the tools I needed. At one point, I was using up to three different training platforms, which was quite challenging."

Her biggest fear wasn’t a missing feature. It was the feeling that she couldn’t keep all the threads in her hands—and that both her and her clients’ day-to-day would become confusing.

"It was really busy, and I couldn't always keep up with where the coaching was and what features were available."

Reality: one place, one workflow—and support when you need it

Once everything she needed was in one place, the biggest change was simplicity: less searching, less switching, a clearer whole.

"It was a mixed herring salad, although there were some good points. It's a relief now that everything is together in one place."

Just as important as “one platform” was not having to deal with technical twists alone.

"Having everything in one place is really relieving. It's been nice to have technical support from Trainda. Whenever there's a problem or challenge, there's someone to turn to."

And when the tools come in the same package, some things move away from manual tinkering.

"Trainda has provided the tools I need for coaching, which were previously managed manually."

Outcome: investing in quality, calmer days, and a better foundation for growth

When the infrastructure of coaching feels good for the client, it feels good for the coach too: quality stands out, work gets easier, and scaling becomes more controlled.

Everyday life with multiple tools became one cohesive whole.

When programs and the basics of coaching day-to-day are in one place, time isn’t spent wondering “where everything is”.

Support is close by when there’s a problem or a challenge.

A higher-quality platform was an important investment—and made growth possible.

Nana highlights the importance of quality: when the platform is polished and the tools work, coaching feels “premium” without the coach having to build everything themselves.

"Putting more effort into the quality of the platform has been the most important investment. Having everything in one package has made it possible to grow the business economy and provide top-notch coaching."

Nana also highlights continuous development and collaboration—that the solution evolves alongside coaches’ needs.

"Trainda is constantly developing the platform and bringing new features. I've been really happy with our collaboration. Nanafit has found a home for online coaching."

Recommendation and advice for other coaches

When the platform supports everyday work, it’s easier to focus on what a coach does best: coaching.

"If you want a quality platform with functional, versatile tools, and you’re looking for something better, I can warmly recommend Trainda. It helps you focus on what you do best—coaching."

And perhaps the most important reminder: don’t wait for the perfect moment.

"The most important thing is to start doing it. Don't wait for everything to be perfect because it never will be. Use a training platform like Trainda to get support and save time."

Want to simplify your coaching workflow?

If you’re using several tools in parallel and the overall setup is starting to feel heavy, one clear platform frees up time and energy for coaching itself. We’re happy to show what the switch looks like in practice.