Comparison
Trainda vs Kiwi: price, payments and coaching compared
Trainda and Kiwi are both Finnish coaching apps with training programs, meal plans, check-ins and client payments to your own Stripe account, and neither takes a share of your sales. Kiwi includes card payments in its price: with payments it costs €29, €79 and €119 a month at 10, 30 and 50 clients against Trainda's €49, €85 and €139. Without card payments Trainda costs the same at 10 clients, less at 30 (€65 against €79) and more at 50 (€139 against €119). Trainda suits a coach who runs group coaching or courses next to 1:1 coaching, or coaches as a team with no extra cost per coach; Kiwi suits a solo 1:1 coach who wants payments in the base price.
Last checked 4 Oct 2026 · Written by Trainda
What it costs a month
| Clients | Trainda | Kiwi |
|---|---|---|
| 10 clients | €29 (Pro10)€49 with card payments | €29Card payments included |
| 30 clients | €65 (Pro30)€85 with card payments | €79Card payments included |
| 50 clients | €139 (Growth)Card payments included | €119Card payments included |
Prices are per month without VAT, at the cheapest plan that covers the number of clients. Card payments in Trainda also have a one-time opening fee: €50 on Pro10 and Pro30, €179 on Growth.
Billed yearly
| Clients | Trainda | Kiwi |
|---|---|---|
| 10 clients | €299 a year (Pro10)€539 with card payments | €290 a yearCard payments included |
| 30 clients | €659 a year (Pro30)€899 with card payments | €810 a yearCard payments included |
| 50 clients | €1,299 a year (Growth)Card payments included | €1,190 a yearCard payments included |
Prices per year without VAT. Trainda's yearly plans save €49 (Pro10), €121 (Pro30) and €369 (Growth) against twelve monthly payments. Kiwi bills extra clients monthly on yearly billing too.
Side by side
| Feature | Trainda | Kiwi |
|---|---|---|
| Fee on client payments | None. Payments go to a Stripe account you own; Stripe's own processing fees go to Stripe. | None. Payments through Stripe Connect go straight to you; Stripe's own fees apply. |
| Free plan and trial | Free plan for 1 client with every coaching feature, no card needed. 1-month free trial on Pro10 and Pro30. | 14-day free trial, no card needed. |
| Meal plans | Calorie, macro and meal-timing targets for each client, changeable block by block. A check-in can calculate the client's energy need (Mifflin-St Jeor) and set the calorie target, and a helper sets protein and fat by body weight. Recipes and portions scale to the targets, and you can offer several alternative recipes per meal. Clients add the recipes they will cook to a shopping list. Around 100 ready-made recipes to start, and any dish your clients ask for on top: describe it or paste the recipe text, and the AI drafts ingredients, method and servings, with macros calculated from the ingredient database. You check it and save it, and it scales to each client's targets. | Meal plans built from recipes with macros calculated, over 100 Finnish recipes, an energy calculator, separate meals for training and rest days, and a shopping list by store pack sizes. |
| Client food diary | Barcode scan or typed calories and macros; recipes from the meal plan log with their macros filled in. You see each day against the client's targets. | Food diary and macro tracking. |
| Your brand in the client app | Trainda app on Free, Pro10 and Pro30. Your logo and colours from Growth. Your own apps in the App Store and Google Play on Enterprise. | Your logo, colours and business name in the Kiwi Coach app on every plan. |
| Client app languages | Finnish, Swedish, English, German and Estonian. Each client picks their own. | Finnish and English. |
| Coach dashboard | Finnish and English, in the browser on computer and phone. | Finnish, in the browser. |
| Extra coaches | Free. Add as many coaches to your account as you need. | Teams get a price agreed separately. |
| Group coaching and courses | Group coaching and courses next to 1:1 coaching, each group with its own community. Tracks let one group follow different programs. | 1:1 coaching; group coaching and courses are not among the features Kiwi lists. |
| Coach platform available since | 2019. Over 400,000 people coached on Trainda. | September 2026. |
Choose Trainda if
- You run group coaching or courses next to 1:1 coaching and want a community for each group.
- You coach as a team and want every coach on the same account at no extra cost.
- You want over 1,000 exercises with video (Kiwi lists over 250), and AI that drafts workouts and the recipes your clients ask for.
- You want a platform with a track record and still moving: live since 2019, over 400,000 people coached, coaches like Kaarin Kanto and Nanafit telling their story, and new features such as the barcode food diary and AI recipe drafting.
Choose Kiwi if
- You coach only 1:1 and want card payments included in the monthly price.
- You want your logo in the client app from your first client.
- You want to import old programs, meal plans and recipes from PDFs or screenshots and check them as drafts.
Nutrition in Trainda
You set each client's calories, macro split and meal timing, and you can change them from one nutrition block to the next. A check-in can calculate the client's energy need with the Mifflin-St Jeor equation and set the calorie target, with your adjustment and a minimum, and a helper sets protein and fat in proportion to body weight. Recipes and portions scale to those targets on their own, and the meal plan builder suggests recipes that fit the meal's macros.
Saw a recipe trending on TikTok? Describe it or paste the recipe text, and Trainda's AI drafts it for your library: ingredients, method and servings, with macros calculated from the ingredient database. Check it, save it, and it scales to every client's targets. You start with around 100 ready-made recipes, and your library grows with the dishes your clients actually ask for.
Clients log meals in the app by scanning a barcode or typing in calories and macros. A recipe from their meal plan logs with its macros filled in, scaled to the servings eaten. You see every logged meal and each day's calories and macros against the client's targets.
Recipes and meal plans go into any 1:1 coaching, group coaching or course you sell.
Group coaching, courses and teams
Trainda runs group coaching and courses in the same account as your 1:1 coaching. Each group coaching can have its own community with topic areas and threads, and tracks let one group follow different programs: a questionnaire you build can pick each client's track. Courses start when the client buys them and run at the client's own pace. Extra coaches on your account are free.
Moving from Kiwi to Trainda
Trainda helps you move your clients, programs, recipe library and exercise library over from another app. Book a call and we'll agree how the move is done. On Enterprise, Trainda handles the whole migration for you.
Questions coaches ask
Is Kiwi cheaper than Trainda?
With card payments, yes: Kiwi includes them, and costs €29, €79 and €119 a month at 10, 30 and 50 clients against Trainda's €49, €85 and €139. Without card payments, Trainda costs the same at 10 clients (€29), less at 30 (€65 against €79) and more at 50 (€139 against €119). Above 50 clients each extra client costs €1.60 in Kiwi's 50-client package (€1 from 100 clients) and €6 in Trainda Growth. On yearly billing, Trainda costs €299, €659 and €1,299 a year at 10, 30 and 50 clients (€539, €899 and €1,299 with card payments), and Kiwi €290, €810 and €1,190 a year. All these prices exclude VAT.
Does Trainda take a commission on my sales?
No. Trainda takes no sales commission and adds no percentage of its own to your clients' payments. Payments go to a Stripe account that you own, and Stripe's own processing fees you pay directly to Stripe.
Can I run group coaching and courses in Trainda?
Yes. Trainda runs group coaching and courses in the same account as your 1:1 coaching. Each group coaching can have its own community with topic areas and threads, and a group can grow to hundreds or thousands of clients.
Does Trainda have a food diary?
Yes. Clients log meals in the Trainda app by scanning a product barcode or typing in calories and macros. For a recipe from their meal plan, the macros fill in for them. As the coach, you see every logged meal and each day's calories and macros against the client's targets.
Both have about 100 ready-made recipes. How do I add more in Trainda?
Describe the dish or paste the recipe text, and Trainda's AI drafts the ingredients, method and servings, with macros calculated from the ingredient database. You check it and save it to your library, and it scales to every client's targets.
Do extra coaches cost more in Trainda?
No. Every Trainda plan includes 1 coach, and you can add more coaches to the same account at no extra charge.
Which languages does the Trainda client app support?
Five: Finnish, Swedish, English, German and Estonian. Each client picks their own language. The coach dashboard is in Finnish and English.
How do I move my clients from Kiwi to Trainda?
Trainda helps you move your clients, programs, recipe library and exercise library over from another app. Book a call and we'll agree how the move is done. On Enterprise, Trainda handles the whole migration for you.
How this comparison is made
Trainda wrote this page. Kiwi's facts come from Kiwi's own pages and its App Store listing, linked below with the date we read them; Trainda's come from our pricing page and FAQ. Prices are per month without VAT on monthly billing, at the cheapest plan that covers the number of clients.
- 10 clients: Trainda with card payments 29 + 20 = €49; Kiwi 29 = €29
- 30 clients: Trainda with card payments 65 + 20 = €85; Kiwi 69 + 5 × 2 = €79
- 50 clients: Trainda with card payments 139 = €139; Kiwi 119 = €119
- 10 clients, yearly: Trainda with card payments 299 + 240 = €539; Kiwi 290 = €290
- 30 clients, yearly: Trainda with card payments 659 + 240 = €899; Kiwi 690 + 12 × 5 × 2 = €810
- 50 clients, yearly: Trainda with card payments 1299 = €1,299; Kiwi 1190 = €1,190
- Kiwi home page and pricing (4 Oct 2026)
- Kiwi terms with the price list (4 Oct 2026)
- Kiwi Coach in the App Store (4 Oct 2026)
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