Comparison
Trainda vs TrueCoach: price, payments and nutrition compared
Trainda and TrueCoach both give an online coach training programs, messaging, progress tracking and client payments in one app. TrueCoach, part of Xplor, prices by active clients in US dollars: $69.98, $164.98 and $164.98 a month at 10, 30 and 50 clients, and its built-in payments come with every plan, for coaches based in the US, UK, Australia and Canada, with a flat 5% processing fee on each payment. Trainda costs €29, €65 and €139 a month at 10, 30 and 50 clients, or €49, €85 and €139 with card payments to a Stripe account you own, without VAT, plus a one-time card payment opening fee of €50 on Pro10 and Pro30 or €179 on Growth. TrueCoach stands out with its workout builder and 3,000+ exercise videos, public coach profiles, wearable data from Apple Health, Garmin, WHOOP and OURA, and coach apps for iOS and Android. Trainda suits a coach for whom nutrition is part of the coaching, with meal plans, recipes and a food diary in its own app, or whose clients use the app in Finnish, Swedish, German or Estonian. Trainda has been running since 2019, with over 400,000 people coached.
Last checked 6 Oct 2026 · Written by Trainda
What it costs a month
| Clients | Trainda | TrueCoach |
|---|---|---|
| 10 clients | €29 (Pro10)€49 with card payments€24.92 a month billed yearly€44.92 a month billed yearly with card payments | $69.98 (Standard)$57.99 a month billed yearly5% per payment if you use TrueCoach's built-in payments |
| 30 clients | €65 (Pro30)€85 with card payments€54.92 a month billed yearly€74.92 a month billed yearly with card payments | $164.98 (Pro)$136.99 a month billed yearly5% per payment if you use TrueCoach's built-in payments |
| 50 clients | €139 (Growth)Card payments included€108.25 a month billed yearly | $164.98 (Pro)$136.99 a month billed yearly5% per payment if you use TrueCoach's built-in payments |
Trainda's prices are per month without VAT, at the cheapest plan that covers the number of clients. TrueCoach's price page does not say whether its prices include VAT. Card payments in Trainda also have a one-time opening fee: €50 on Pro10 and Pro30, €179 on Growth. TrueCoach's prices are in US dollars, as TrueCoach publishes them, not converted. TrueCoach's price is the smallest plan that covers the clients: Standard (up to 20 clients) at 10 clients, Pro (up to 50) at 30 and 50. Its pricing page opens on annual billing ($57.99 and $136.99 a month); the monthly prices show under its Monthly tab. Its payments come with every plan, with a flat 5% processing fee on each payment.
Billed yearly
| Clients | Trainda | TrueCoach |
|---|---|---|
| 10 clients | €299 a year (Pro10)€539 with card payments | $695.88 a year |
| 30 clients | €659 a year (Pro30)€899 with card payments | $1,643.88 a year |
| 50 clients | €1,299 a year (Growth)Card payments included | $1,643.88 a year |
Trainda's prices per year are without VAT. Trainda's yearly plans save €49 (Pro10), €121 (Pro30) and €369 (Growth) against twelve monthly payments.
Side by side
| Feature | Trainda | TrueCoach |
|---|---|---|
| Fee on client payments | None. Payments go to a Stripe account you own; Stripe's own processing fees go to Stripe. | None of its own: TrueCoach Payments comes with every plan at no extra charge. Each card payment carries a flat 5% processing fee on the invoice total, which TrueCoach's help centre calls Stripe's processing fee; a refund carries the same rate on the amount refunded, and a chargeback costs $15. Only for coaches based in the US, UK, Australia and Canada, through a new Stripe account opened inside TrueCoach. |
| Free plan and trial | Free plan for 1 client with every coaching feature, no card needed. 1-month free trial on Pro10 and Pro30. | 14-day free trial, no card needed. No free plan named; Starter, for up to 5 clients, costs $29.98 a month, or $26.34 billed annually. A 90-day money-back guarantee on a first annual plan. |
| Meal plans | Calorie, macro and meal-timing targets for each client, changeable block by block. A check-in can calculate the client's energy need (Mifflin-St Jeor) and set the calorie target, and a helper sets protein and fat by body weight. Recipes and portions scale to the targets, and you can offer several alternative recipes per meal. Clients add the recipes they will cook to a shopping list. Around 100 ready-made recipes to start, and any dish your clients ask for on top: describe it or paste the recipe text, and the AI drafts ingredients, method and servings, with macros calculated from the ingredient database. You check it and save it, and it scales to each client's targets. | Calorie and macro goals set through its MyFitnessPal integration, meal plans, meal photos and custom habit tracking, with advanced habit and nutrition tracking on Standard and Pro. |
| Client food diary | Barcode scan, looked up in Open Food Facts, a worldwide database of millions of products, or typed calories and macros; recipes from the meal plan log with their macros filled in. You see each day against the client's targets. | Clients log their nutrition in the TrueCoach app (App Store listing), the MyFitnessPal integration brings in calories and macros, and clients can share meal photos. You follow macro intake and graph it over time. |
| Your brand in the client app | Trainda app on Free, Pro10 and Pro30. Your logo and colours from Growth. Your own apps in the App Store and Google Play on Enterprise. | On Standard and Pro: your logo as the header on emails and the client's web-app pages, your own address yourname.truecoach.co and 8 colour themes. |
| Client app languages | Finnish, Swedish, English, German and Estonian. Each client picks their own. | The App Store listing names English, Spanish and Chinese. Its help centre says TrueCoach is in English and coaches write programs in their own language. |
| Coach dashboard | Finnish and English, in the browser on computer and phone. | English, in a web app and in coach apps for iOS and Android. |
| Extra coaches | Free. Add as many coaches to your account as you need. | Free. Add as many coaches as you like; the plan covers the clients of all coaches together. |
| Group coaching and courses | Group coaching and courses next to 1:1 coaching, each group with its own community. Tracks let one group follow different programs. | Programs written once and customised for each client, group classes with assigned WODs for CrossFit coaches, team text messaging and broadcast messages. A group coaching, community or course product: not stated on its pages (checked 6 Oct 2026). |
| Coach platform available since | 2019. Over 400,000 people coached on Trainda. | Client app in the App Store since October 2018 (App Store listing). 16,000+ coaches and 250,000+ clients by TrueCoach's count; part of Xplor. |
Choose Trainda if
- Nutrition is part of every coaching you sell: meal plans with each client's targets, recipes and portions that scale to them, around 100 ready-made recipes, AI that drafts any recipe you describe or paste as text, and a barcode food diary, all in Trainda's own app.
- You want client payments in a Stripe account you own, with only Stripe's own fees on each payment.
- Your clients use the app in Finnish, Swedish, German or Estonian.
- You run group coaching or courses next to 1:1 coaching, with a community for each group.
Choose TrueCoach if
- You program training in detail and want a free-form workout builder with 3,000+ exercise videos.
- You want a public coach profile where new clients apply to train with you.
- Your clients wear Garmin, WHOOP or OURA and you want their data next to their training.
- You want a coach app on your phone.
Worth checking before you choose
- Whether card payments work for a business in your country, and what each payment costs.
- How nutrition works day to day: meal plans with each client's macro targets, recipes that scale to them, a food diary, and whether you see every logged meal against the targets.
- What happens when you take on more clients than your plan includes: are you blocked, moved to a bigger plan, or billed per extra client? And who counts as an active client? In Trainda, a paid plan never blocks a new client: each extra client is billed monthly, €10 on Pro10, €8 on Pro30 and €6 on Growth, and counts once however many coachings they are in.
- What help you get moving your clients, programs, recipes and exercises over from your current app.
Nutrition in Trainda
You set each client's calories, macro split and meal timing, and you can change them from one nutrition block to the next. A check-in can calculate the client's energy need with the Mifflin-St Jeor equation and set the calorie target, with your adjustment and a minimum, and a helper sets protein and fat in proportion to body weight. Recipes and portions scale to those targets on their own, and the meal plan builder suggests recipes that fit the meal's macros.
Saw a recipe trending on TikTok? Describe it or paste the recipe text, and Trainda's AI drafts it for your library: ingredients, method and servings, with macros calculated from the ingredient database. Check it, save it, and it scales to every client's targets. You start with around 100 ready-made recipes, and your library grows with the dishes your clients actually ask for.
Clients log meals in the Trainda app by scanning a barcode or typing in calories and macros. A recipe from their meal plan logs with its macros filled in, scaled to the servings eaten. You see every logged meal and each day's calories and macros against the client's targets.
All of this comes with every Trainda plan, and recipes and meal plans go into any 1:1 coaching, group coaching or course you sell.
Group coaching, courses and teams
Trainda runs group coaching and courses in the same account as your 1:1 coaching. Each group coaching can have its own community with topic areas and threads, and tracks let one group follow different programs: a questionnaire you build can pick each client's track. Courses start when the client buys them and run at the client's own pace. Extra coaches on your account are free.
Moving from TrueCoach to Trainda
Trainda helps you move your clients, programs, recipe library and exercise library over from another app. Book a call and we'll agree how the move is done. On Enterprise, Trainda handles the whole migration for you.
Questions coaches ask
Is TrueCoach cheaper than Trainda?
Compare the figures for your number of clients; TrueCoach prices in US dollars and Trainda in euros. TrueCoach costs $69.98, $164.98 and $164.98 a month at 10, 30 and 50 clients (Standard, Pro, Pro), or $57.99, $136.99 and $136.99 a month billed annually; its pricing page does not say whether tax is included. Its payments come with every plan, with a flat 5% processing fee on each payment; Trainda's card payments cost €20 a month on Pro10 and Pro30 and are included in Growth, and Stripe's own processing fees go to Stripe. Trainda costs €29, €65 and €139 a month at 10, 30 and 50 clients, or €49, €85 and €139 with card payments, without VAT, plus a one-time card payment opening fee of €50 on Pro10 and Pro30 or €179 on Growth. Billed yearly, Trainda costs €299, €659 and €1,299 a year (€539, €899 and €1,299 with card payments).
Does Trainda take a commission on my sales?
No. Trainda takes no sales commission and adds no percentage of its own to your clients' payments. Payments go to a Stripe account that you own, and Stripe's own processing fees you pay directly to Stripe.
Does Trainda have meal plans and recipes built in?
Yes, in every plan, including the Free plan for 1 client. You set each client's calories, macros and meal timing, and recipes and portions scale to those targets. You start with around 100 ready-made recipes. For any other dish, describe it or paste the recipe text, and Trainda's AI drafts the ingredients, method and servings, with macros calculated from the ingredient database. You check it and save it to your library, and it scales to every client's targets.
Does Trainda have a food diary?
Yes, in the Trainda app itself. Clients log meals by scanning a product barcode, looked up in Open Food Facts, a worldwide database of millions of products, or by typing in calories and macros. For a recipe from their meal plan, the macros fill in for them. As the coach, you see every logged meal and each day's calories and macros against the client's targets.
Can I run group coaching and courses in Trainda?
Yes. Trainda runs group coaching and courses in the same account as your 1:1 coaching. Each group coaching can have its own community with topic areas and threads, and a group can grow to hundreds or thousands of clients.
Which languages does the Trainda client app support?
Five: Finnish, Swedish, English, German and Estonian. Each client picks their own language. The coach dashboard is in Finnish and English.
How do I move my clients from TrueCoach to Trainda?
Trainda helps you move your clients, programs, recipe library and exercise library over from another app. Book a call and we'll agree how the move is done. On Enterprise, Trainda handles the whole migration for you.
How this comparison is made
Trainda wrote this page. TrueCoach's facts come from TrueCoach's own pages, its help centre and its App Store listing, named below with the date we read them; Trainda's come from our pricing page and FAQ. Trainda's prices are per month without VAT on monthly billing, at the cheapest plan that covers the number of clients. TrueCoach's are the smallest plan that covers the number of clients, in US dollars as it publishes them.
- 10 clients: Trainda with card payments 29 + 20 = €49; TrueCoach 69.98 = $69.98
- 30 clients: Trainda with card payments 65 + 20 = €85; TrueCoach 164.98 = $164.98
- 50 clients: Trainda with card payments 139 = €139; TrueCoach 164.98 = $164.98
- 10 clients, yearly: Trainda with card payments 299 + 240 = €539; TrueCoach 12 × 57.99 = $695.88
- 30 clients, yearly: Trainda with card payments 659 + 240 = €899; TrueCoach 12 × 136.99 = $1,643.88
- 50 clients, yearly: Trainda with card payments 1299 = €1,299; TrueCoach 12 × 136.99 = $1,643.88
- TrueCoach's website, truecoach.co (checked 6 Oct 2026)
- TrueCoach in the App Store, apps.apple.com (checked 6 Oct 2026)
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