Started in 2017 by two engineers and a business graduate - all with fitness backgrounds and now active coaches ourselves. The idea came from a frustrating experience as online coaching clients when the service fell short of what we needed.

So we built what was missing.

We began with group coaching. Most platforms just gave everyone the same workout plan and called it coaching. We created personalized paths within group programs - real coaching that scales, not just selling workout PDFs.

Then we expanded to 1:1 coaching. We realized many of our group coaching features worked brilliantly for individual training too. Now coaches can offer everything under one roof - scalable group programs, premium 1:1 coaching, or hybrid approaches that combine both.

Seven years, zero downtime. We've been quietly building since 2018 without a single system outage. Over 400,000 Finns have been coached through our platform.

Your brand, not ours. We don't plaster our logo everywhere. Many clients don't even know what platform runs behind their coach's app - and that's exactly how it should be.