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Case story

The recipe bank Ellen wanted—now it’s part of Fit by Ellen coaching

Ellen looked for a platform that doesn’t force her into a rigid template. With Trainda, her coaching is built on her terms—and the recipe bank she’d been dreaming of is now part of everyday coaching.

Diversified her coaching without a rigid, pre-packaged conceptBuilt and expanded a recipe bank as part of the client experienceGot fast, practical support from the Trainda team—from onboarding onward
Ellen Tullinen

Ellen Tullinen

Fit by Ellen

wellness coaching

Fear: I’ll be forced into a fixed template

Ellen Tullinen (Fit by Ellen) runs wellness coaching where training and nutrition truly go hand in hand. She searched for a long time for a platform that would give her space to coach in her own way—while also enabling one big dream: an easy, versatile recipe bank for clients.

I’m Ellen, a wellness coach, and I’ve been using Trainda for about three months. Before this, I had been looking for a coaching platform that would allow me to diversify my coaching services and create the versatile recipe bank I had always wanted.

Many platforms are built around a single pre-defined concept. When you want to coach based on your own philosophy, fitting everything into someone else’s “package” can quickly feel like the end result isn’t really yours anymore.

Reality: coaching on her terms—with support close by

With Trainda, Ellen didn’t have to compromise on how she coaches. She could build the service so that the whole experience (training + nutrition) stays unified and customizable—without the platform dictating the structure.

Trainda supports my business by allowing me to diversify my coaching without having to follow a rigid concept. In addition, my voice as a coach is heard, and my development requests are taken into consideration.

Just as important: onboarding didn’t feel like struggling alone. Ellen especially valued how fast and practical the help is.

Trainda has an amazing team behind it. You’re never left alone at any stage, and help is always available quickly. They also support you in growing your business.

Outcome: the recipe bank became real—and new ideas keep coming

What used to be a “someday” thing is now part of everyday coaching: recipes aren’t a separate add-on, but a natural part of the service. When the platform doesn’t limit you, ideas move faster too.

I’ve been able to expand my recipe bank just as I envisioned. I’ve also diversified my coaching, and I have so many new ideas I’m excited to develop in the future.

No rigid concept—Ellen’s coaching is built around her philosophy.
The recipe bank is now a working part of the service, and it’s easy to expand.
Fast, hands-on support—you’re not left alone at any stage.
Development requests are heard—your voice as a coach matters.

I can’t recommend Trainda enough to all coaches who want to create a coaching business that is truly their own.

Want to build your coaching on your terms?

If you’re looking for a platform that doesn’t force you into a template—and you want to create genuinely useful content for your clients (like a recipe bank)—Trainda might be the “finally a fit” option.

Follow Ellen and Fit by Ellen:

Key outcomes

  • Diversified her coaching without a rigid, pre-packaged concept
  • Built and expanded a recipe bank as part of the client experience
  • Got fast, practical support from the Trainda team—from onboarding onward
  • Her development requests are heard—her voice as a coach matters